There are no prerequisites for this course.

WORKSHOPS:
Entrepreneurial Soft Skills (3 hours workload)
The students get an overview of the different soft skills. Through exercises they gain insights in how they score on the different skills. The coach helps them to use this knowledge to work on their project.

Design Thinking (9 hours workload)
In this stage the students know whether they have defined a real and right problem. If not, they look into another one of adapt the definition of the problem. After the redefining stage the whole group generates solutions in an organized brainstorm. Through peer to peer evaluation, they gain insights in the pro and cons of their solutions. At the end of the session they pick at least two problems to explore.

Tools: Value Proposition Canvas

Homework: Interview target group on different solutions.

Business Model Canvas (9 hours workload)
The coach explains the parts of the business model canvas to hand a framework. The students fill in the blanks for their project. During this stage they work on a product-market fit.

Tools: Business Model Canvas

Homework: Come up with at least three different alternative BMC’s

Individual BMC coaching + Pimento Map (9 hours workload)
Through individual coaching, they uncover the strengths and flaws of the project. The coach gives them short term goals to work on. Depending on the progress of each group, the coach gives a short introduction on how to determine their basic financials.

Tools: BMC and Pimento Map

Homework: Work on the flaws uncovered in the Pimento Map

Pitching theory (30 hours workload)
How do you create a good pitch? The students get a list of do’s and don’ts. We address how to write a well-structured pitch. We focus on verbal and non-verbal skills and the students get a toolkit to help them visualize their ideas in their presentation.

Homework: Make a draft of your pitch to present in class.

Pitching workshop (10 hours workload)
Every group presents their pitch. They get feedback on group and individual level.

Start-up financials (3 hours workload)
No accountancy! During this lecture we focus on the profit and loss statement and look into the numbers to conclude whether or not the project is feasible on a short and long term.

Crowdfunding (2 hours workload)
A session with basic information on how crowdfunding works. 

CROSS MEDIA DESIGN / teacher Lina Delafortry
Emphasis on development of project related cross media concepts.
The following themes are covered:
- Strategic cross media design
- Analysis of identity of project and target audience
- Idea generation by the use of effective creative thinking methods
- Media choices
- Graphic design of project: logo, house style, identity

The course consists of 2 sessions of 8 h each (including feedback).
In the first session we explore the essentials for strategic cross media design and we handle case study’s where organizations use a mix of media efficiently.
In the second session we look deeper in how to use these essentials for our own projects. We focus on the production and usability of the most used cross media applications.
We use workshops and interactive classes and group exercises. After the two lessons each project group will develop their own cross media mix.