Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
JAP: Public Affairs28544/1579/1819/1/68
Study guide

JAP: Public Affairs

28544/1579/1819/1/68
Academic year 2018-19
Is found in:
  • International programmes Management and Communication, programme stage 3
This is a single course unit.
Study load: 4 credits
Teaching staff: Hye Dirk
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2018 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.

Prerequisites

There are no prerequisites for this course.

Educational organisation (text)

Lectures and guest lectures; cooperative learning; syllabus; power point presentations; internet research; following the news is very important

Course content

This course investigates the essence of Public Relations: retaining relations with crucial target groups such as government and the environment. Quite often this includes capitalizing on public opinion. This means that the role of the press is a crucial factor. This course also analyses the working of the European decision-making process in order to understand how decisions can be influenced. The course includes typical lobbying techniques and strategies. This is illustrated by means of some important issues and an analysis of the strengths of the different stakeholders involved.

Evaluation (text)

The exam consists of two parts:
First part (60%): written exam based on the knowledge of syllabus and power point slides
Second part (40%) = writing a group paper (3 to 4 students in a group) which analyses the stakeholder field of an issue. This paper needs to be handed in at the end of the semester.
A task or assignment that is handed over too late receives a score of 0. The scores of partial exams are counted up.