Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
ICBM: Marketing Project28560/1579/1819/1/30
Study guide

ICBM: Marketing Project

28560/1579/1819/1/30
Academic year 2018-19
Is found in:
  • International programmes Management and Communication, programme stage 2
This is a single course unit.
Study load: 6 credits
Teaching staff: Bauer Evelyn
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2018 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.

Prerequisites

There are no prerequisites for this course.

Educational organisation (text)

- lectures
- teamwork
- consult (every other week) to discuss progress and to discuss intermediate results

Course content

A team of 3-4 students will study the different aspects market of a fast moving consumer good: distribution, market share, pricing, promotion, advertising, buying habits, brand knowledge

Evaluation (text)

- Paper (team work)
- Engagement (individual)
- Final oral Presentation – 30’ per team (team work)