Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
FlaHosT: E-Business31122/1579/1819/1/32
Study guide

FlaHosT: E-Business

31122/1579/1819/1/32
Academic year 2018-19
Is found in:
  • International programmes Management and Communication, programme stage 3
In other study programme:
  • Bachelor of Hotel Management as E-business/2
This is a single course unit.
Study load: 3 credits
Teaching staff: Soudyn Mireille
Languages: English
Scheduled for: Module 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2018 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 79,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student can apply these competences confidently and critically and reflect on this
The student has an elementary insight into the electronic distribution channels of the hotel sector.
The student can draw up a simple e-balanced scorecard
The student knows a number of basic principles of e-marketing.
The student knows a number of basic principles of an HTML editor.
The student coordinates the process that precedes the creation of a website.
The student assesses the basic principles that are involved in creating a website: the objectives, the targets, the competition and the structure.

Educational organisation (list)

Exam duration
Estimated time for testing1,00 hours
Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials12,00 hours
Practicum
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearProject assignment100,00Studenten schrijven in groep een paper en verdedigen deze mondeling aan de hand van een visuele presentatie. Daarnaast ontwikkelen zij een website (groepswerk).
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00Student schrijft een individuele paper en verdedigt de paper mondeling. De student dient de lector te contacteren op de dag van het inzagerecht (juni) om het onderwerp van de paper en de opdracht te bespreken.