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ICBM: Digital Marketing31124/1579/1819/1/03
Study guide

ICBM: Digital Marketing

31124/1579/1819/1/03
Academic year 2018-19
Is found in:
  • International programmes Management and Communication, programme stage 2
This is a single course unit.
Study load: 3 credits
Teaching staff: Van Bael Christophe
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2018 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 24,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student is familiar with the motives, methods and different aspects of inbound marketing
The student understands the link between website, social media and e-mail marketing
The student understands the different choices a company has with respect to its 'digital positioning'
The student applies the marketing concepts to real and fictitious cases
The student knows how to attract new leads, visitors, clients and ambassadors and how to cultivate these relationships
The student is aware of the factors that increase a company's online visibility, accessibility and succes

Educational organisation (list)

Learning Activities
Lectures and / or tutorials12,00 hours
Practicum12,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test60,00Het digitaal examen telt voor 60% van de punten mee.
Semester 2Portfolio40,00De studenten voeren diverse opdrachten uit. Het portfolio wordt beoordeeld voor 40% van het totale cijfer.
Evaluation(s) for re-sit exam
MomentForm%Remark
Semester 2Knowledge test60,00Het digitale examen telt voor 60% van de punten mee. De overige 40% van de punten worden meegenomen vanuit de portfolio-opdracht die werd uitgevoerd voor de eerste examenkans.
Semester 2Portfolio40,00Deze punten worden meegenomen vanuit de portfolio-opdracht die werd uitgevoerd voor de eerste examenkans.