There are no prerequisites for this course.

The student shows ambition and motivation to study graphic design.
The student shows motivation to study drawing.
The student is widely interested in art, design, philosophy, media and society.
The student is specifically interested in graphic design as art practice.
The student has sufficient insight into culture (historic and/or current).
The student has some conception of graphic design as art practice.
The student has a portfolio of personal, authentic and artistic work.
The student has a creative and artistic ability.
The student distinguishes various disciplines within graphic design.
The student can work individually and in a group context.

Level of Typography 1: initiating:

Creation
The student analyses and interprets design assignments and source material.
The student translates analysis and interpretation into innovative ideas and concepts.
The student translates ideas and concepts into authentic typography.
The student develops authentic typography through research.
The student researches on the basis of typographical experimentation.
The student has insight into form, content and communication of typography.
The student communicates via typography with an audience.
The student uses typography logically and consistently.
The student shows clear evolution between first and last design assignment.
The student works on artistic projects within typography.

Realisation
The student translates assignment analysis into text.
The student designs text.
The student manipulates and edits text.
The student processes text into typography.
The student uses typography as a pictorial element.
The student uses typography to manipulate reading.
The student knows typographic rules.
The student arranges content hierarchy via typography.
The student recognises and addresses technical problems in the design process.
The student designs various typographic media.
The student uses typographic design technology.

Organisation
The student organises creation and realisation of own typography.
The student organises own typographic research.
The student collaborates and communicates with commissioners and co-designers.
The student does production layout of own typography.
The student maintains consultations with production partners.
The student meets prescribed deadlines, including interim ones.
The student monitors the artistic homogeneity of the entire typographic design.

Communication
The student communicates contemplatively about typography.
The student describes and motivates idea, concept, vision and form.
The student tests idea, concept, vision and form to an audience.
The student describes and motivates own typography and process.
The student participates in discussions with lecturers and fellow students.
The student interprets and processes criticism with maturity.
The student depicts and describes own typography and process contemplatively.
The student presents own typography.

Research
The student knows and has insight into typography as graphic design discipline.
The student questions and evaluates typography as graphic design discipline.
The student has own current vision of typography.
The student translates own current vision into typography.
The student has a critical attitude towards own work.

Level of Typography 1: initiating:

Image and text are the building blocks of graphic design. Visual expertise in image and text forms the core of a practice as a graphic designer. The Typography studio teaches visual expertise in the design of text in various forms.
In written language, we distinguish between tonality, intonation, tempo, length,… in addition to vocabulary, syntax, argument, discourse,… In a similar way we distinguish between text at macro and micro level in typography: character, syllable, word, title, slogan, punctuation, sentence, paragraph, body text, register, note,…
In this studio, insights into current and historic typography are shared, examined and investigated deeply. Students learn to name and use various typographic characters and their parts, to design character shapes, and study, analyse, categorise, combine and manipulate typefaces and fonts. They learn to create and refine character and text compositions, and address other typographic problems.
The reading of text is distinguished from the reading of the image of text. Students use readability in language and typography structurally (hierarchy, tempo), conceptually (meaning) and intentionally (visual rhetoric). The Typography studio also pays particular attention to the writing, editing and grammatically refining of text, in relation to a concept, writing style and audience.
In doing all this, students learn to develop their own language of typography.

Various graphic design tools and production methods.

Continuous evaluation and presentation/verification moments during the academic year.
Semester 1: first intermediary jury at the end of the first semester.
Semester 2: final jury at the end of the second semester.

The continuous evaluation is orientational. Process and product are inextricably linked and evaluated as a whole. The process and product evaluation is determined for 100% on the final jury at the end of the second semester.