Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie voor Schone Kunsten Antwerpen
campus Mutsaardstraat
Mutsaardstraat 31 - 2000 Antwerpen
T +32 3 213 71 00 - F +32 3 213 71 19
To Start As A Pro28528/1717/1920/1/53
Study guide

To Start As A Pro

Academic year 2019-20
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 3
    Choice package:
    • aan opleidingsonderdelen naar keuze
  • Bachelor of Arts in Visual Arts
    Choice package:
    • Elective courses
This is a single course unit.
Study load: 3 credits
Special admission is required to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Jacobs Sven
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 31.10.2019 ()
Re-sit exam: is possible.
Compensated fail: You have to pass this course unit (will never be compensated).


There are no prerequisites for this course.

Learning outcomes (text)

The student can analyse their specific professional market and find her / his own position as an entrant to that market. He / she can formulate a USP, and knows how to work out a strategic plan from a long term mission and vision to concrete short term actions.
She / he learns how to budget her / his plans, and how to be more successful in negotiation.

Learning outcomes (list)

BA7 - The student is able to organize his/her artistic project in consultation with others.
The student is able to analyze his specific professional market and determine his own position as a starter.
The student can formulate a USP and knows how a strategic plan can be elaborated based on a long-term mission and vision and resulting in concrete short-term actions.
The student is able to budget his / her plans and also learns to achieve better results in negotiation.)

Course content

In this course we prepare ourselves to start out our professional career in the arts. We analyse our market and try to find our own position as a market entrant. We learn to formulate our personal unique selling proposition (USP), and go through the different aspects of making a strategic plan: writing a mission and vision, considering our values and ethics, working out concrete actions. We focus also on the financial part of being an artist, and learn some tips and tricks to become more successful in (commercial) negotiation.

Evaluation (list)

Evaluation(s) for first exam chance
Semester 1Knowledge test100,00
Evaluation(s) for re-sit exam
2nd examination periodKnowledge test100,00