Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
ALSEM: Marketing and Sales27525/1672/1920/1/22
Study guide

ALSEM: Marketing and Sales

27525/1672/1920/1/22
Academic year 2019-20
Is found in:
  • International programmes Management and Communication, programme stage 2
This is a single course unit.
Study load: 4 credits
Teaching staff: Bauer Evelyn
Languages: English
Scheduled for: Module 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.

Prerequisites

There are no prerequisites for this course.

Short description

Based upon the standard work of Kotler, Principles of marketing, we introduce the students to the basics of marketing & sales. As a starting point we take the mission of every company to create durable value to his stakeholders in a challenging environment (with focus on consumers & customers). Furthermore we contribute to following marketing themes:

Company & marketing strategy
Analysing the marketing environment
Business buyer behaviour in a BtoB environment
Innovation & product development
Pricing strategy
Integrated marketing communication strategy

Educational organisation (text)

We invite students to participate in an active way through business cases. They work in international groups and present their group work during the course. The idea is to stimulate international exchange of knowledge & best practices.

Learning outcomes (text)

To understand what marketing means in today’s economy
To be able to make and evaluate a basic marketing plan
To understand the different marketing tools available

Study material (text): Mandatory

We invite students to participate in an active way through business cases. They are presenting their group work during the course. The students are stimulated to use cases from their country of origin. The idea is to stimulate international exchange of knowledge & best practices.