Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
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mc@ap.be
ALSEM: E-business31118/1672/1920/1/61
Study guide

ALSEM: E-business

31118/1672/1920/1/61
Academic year 2019-20
Is found in:
  • International programmes Management and Communication, programme stage 3
This is a single course unit.
Study load: 3 credits
Teaching staff: Soudyn Mireille
Languages: English
Scheduled for: Module 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.

Prerequisites

There are no prerequisites for this course.

Short description

Electronic commerce or e-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
These lessons will learn you how to plan and coordinate the creation process when building a Web site (or when having it built): Planning for a Good Site Design, Legal formalities, Designing for e-commerce, from Methods to Attract an Audience up to Online Payment Methods

Educational organisation (text)

PowerPoint presentations and other digital material is made available via Digitap and OneDrive
• Open discussion between lector and students to gather information and evaluate current progress
• Students are to attend the lessons as from week 1, as the team members are chosen as from week 1 and every member should contribute to the project equally.

Learning outcomes (text)

Current Internet Trends
• Writing for the Web
• Planning for a Good Site Design
• Internet Technology : Basics of HTML & CSS
• Working with WYSIWYG
• Web hosting and domain registration
• Legal formalities concerning e-commerce
• Attracting an Audience: Publicizing your Site
• Working Keywords into Your Pages
• Submitting to the Search Sites
• Designing for e-commerce
• Target Audiences
• Internet Marketing
• Online Payment Methods
• The student coordinates the creation process of a website (group work with x people)
• The student writes a paper in which the composition of the website , it's goals, target audience, competition and structure are explained.
• The student knows how to write for the Internet.
• The students knows how to optimize a site for search engines.
• The student understands the basics of Internet Marketing, technology basics behind the Internet, the current evolutions of the Internet.
• The students works in groups and carries out assignments (writing a paper and bringing forward a presentation).
• The student uses Internet tools to share information about a project.

Course content

Electronic commerce or e-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
These lessons will learn you how to plan and coordinate the creation process when building a Web site (or when having it built): Planning for a Good Site Design, Legal formalities, Designing for e-commerce, from Methods to Attract an Audience up to Online Payment Methods

Evaluation (text)

1st examination period
• In the course of week 8 (week of exams) students present website and discuss paper and website orally.
• Group assignment, paper: 10 marks
• Presentation & defending orally: 10 marks
• 2nd examination period
• Student needs to contact lecturer before 1st July to learn subject of the paper he/she will have to write and the specifications on the assignment.
• Paper to be handed in before 2nd exam period starts: 10 marks
• Paper to be defended orally during 2nd exam period: 10 marks