Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
ALSEM: English Commercial Communication 127528/1672/1920/1/27
Study guide

ALSEM: English Commercial Communication 1

27528/1672/1920/1/27
Academic year 2019-20
Is found in:
  • International programmes Management and Communication, programme stage 3
This is a single course unit.
Study load: 3 credits
Teaching staff: Desmet Philippe
Languages: English
Scheduled for: Module 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.

Prerequisites

There are no prerequisites for this course.

Short description

The course aims to develop some advanced business communication skills (in English).

Educational organisation (text)

Lectures and workshop

Learning outcomes (text)

- The student can write professional business letters and e-mails
- The student is familiar with vocabulary concerning recruitment, presentations, meetings, …
- The student can read and summarize newspaper articles about business topics and current affairs
- The student can write a sales letter
- The student can chair a meeting

Course content

The course aims to develop some advanced business communication skills (in English).

Evaluation (text)

1st session: written (70%) and oral (30%) examination
2nd session: written examination (100%)