Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
FlaHosT: Hospitality Management Project27541/1672/1920/1/81
Study guide

FlaHosT: Hospitality Management Project

27541/1672/1920/1/81
Academic year 2019-20
Is found in:
  • International programmes Management and Communication
This is a single course unit.
Study load: 9 credits
Teaching staff: Storme Caroline
Languages: English
Scheduled for: Module 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.

Prerequisites

There are no prerequisites for this course.

Educational organisation (text)

Lectures, discussion and meetings – Case Study approach.
The students will be doing some field work (event centers, hotels, management surveys..) and doing interviews.
Coaching: the lecturer provides feedback during the course.

Course content

Within clearly established long term goals and short term objectives, the students must proceed to
1. Gather relevant information
2. Evaluate competitive scenarios (SWOT)
3. Formulate different strategic options coming out of these analyses
4. Recommand the preferd option with appropriate rational
5. Present the resulting financial data

Evaluation (text)

Written paper in group: 50%
Group assessment: 25%
Presentation: 25%