Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
ICBM: International Marketing28574/1672/1920/1/89
Study guide

ICBM: International Marketing

28574/1672/1920/1/89
Academic year 2019-20
Is found in:
  • International programmes Management and Communication, programme stage 2
This is a single course unit.
Study load: 3 credits
Teaching staff: Bauer Evelyn
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.

Prerequisites

There are no prerequisites for this course.

Short description

The student learns the context of the international marketing environment
The students learns if and how international markets are entered
The student understands the basic principles of an international marketing mix
The student understands how international companies set up their international marketing organization

Educational organisation (text)

- Class room lectures
- Case studies

Course content

- The international marketing environment
- Entering international markets
- International marketing mix
- International marketing organization

Study material (text): Mandatory

Hollensen "Global Marketing" latest edition

Evaluation (text)

100% Digital examination