Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
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mc@ap.be
FlaHosT: E-Business31122/1672/1920/1/03
Study guide

FlaHosT: E-Business

31122/1672/1920/1/03
Academic year 2019-20
Is found in:
  • International programmes Management and Communication, programme stage 3
In other study programme:
  • Bachelor of Hotel Management as E-business/2
This is a single course unit.
Study load: 3 credits
Teaching staff: Soudyn Mireille
Languages: English
Scheduled for: Module 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.
Total study time: 79,00 hours

Prerequisites

There are no prerequisites for this course.

Educational organisation (text)

PowerPoint presentations and other digital material is made available via Digitap and OneDrive
- Open discussion between lector and students to gather information and evaluate current progress
- Students are to attend the lessons as from week 1, as the team members are chosen as from week 1 and every member should contribute tot the project aqually.

Learning outcomes (text)

Current Internet Trends
- Writing for the web
- Planning for a good Site Design
- Internet Technology: Basics of HTML & CCS
- Working with WYWIWYG
- Web hosting and domain registration
- Legal formalities concerning

Learning outcomes (list)

The student can apply these competences confidently and critically and reflect on this
The student has an elementary insight into the electronic distribution channels of the hotel sector.
The student can draw up a simple e-balanced scorecard
The student knows a number of basic principles of e-marketing.
The student knows a number of basic principles of an HTML editor.
The student coordinates the process that precedes the creation of a website.
The student assesses the basic principles that are involved in creating a website: the objectives, the targets, the competition and the structure.

Educational organisation (list)

Exam duration
Estimated time for testing1,00 hours
Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials12,00 hours
Practicum
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearProject assignment100,00Studenten schrijven in groep een paper en verdedigen deze mondeling aan de hand van een visuele presentatie. Daarnaast ontwikkelen zij een website (groepswerk).
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00Student schrijft een individuele paper en verdedigt de paper mondeling. De student dient de lector te contacteren op de dag van het inzagerecht (juni) om het onderwerp van de paper en de opdracht te bespreken.

Evaluation (text)

1st examination period
- in the course of week 8 (week of exams) students present website and discuss paper and website orally
- group assignment, paper: 10 marks
- presentation & defending orally: 10 marks

2nd examination period
- student needs to contact lecturer before 1st July to learn subject of the paper he/she will have to write and the specifications on the assignment
- paper to be handed in before 2nd exam period starts: 10 marks
- paper to be defended orally dureing 2nd exam period: 10 marks