Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie voor Schone Kunsten Antwerpen
campus Mutsaardstraat
Mutsaardstraat 31 - 2000 Antwerpen
T +32 3 213 71 00 - F +32 3 213 71 19
Art Entrepreneurship27481/1718/1920/1/47
Study guide

Art Entrepreneurship

Academic year 2019-20
Is found in:
  • Master of Arts in Visual Arts, programme stage 1
    Choice package:
    • opleidingsonderdelen te kiezen aan 15 studiepunten
  • Master of Arts in Visual Arts
    Choice package:
    • Elective courses for 15 credits
This is a single course unit.
Study load: 3 credits
Special admission is required to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Jacobs Sven
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Compensated fail: You have to pass this course unit (will never be compensated).


There are no prerequisites for this course.

Learning outcomes (text)

Then student gains insight in the value of her / his art by learning the basics of strategic entrepreneurship.
The student develops fundamental marketing and management skills that can be applied for promotion of projects and the development of his / her career.
The student builds practical experience by organising and producing an event in group (albeit fictional). This knowledge and experience can consequently be applied in real life projects and dreams of the future.

Learning outcomes (list)

MA1 - The student has an artistic and autonomous attitude and continues to develop his/herown art practice.
The student has gained knowledge and practical experience concerning the development of a fictitious interdisciplinary group project.
MA3 - The student understands the essence of his/her personal artistic development and communicates in a clear and thoughtful way to colleagues and an external audience.
The student has developed basic skills in the field of management and marketing and can put these skills to use in the promotion of projects and the development of his / her artistic career.

Course content

In this course we focus on the artist as an entrepreneur. We learn how to profile ourselves and how to find our position in the market. We learn how to make a strategic plan and how to plan a budget. We point out the different possibilities to raise money for a project and tackle the difficult topic of putting a price on our artwork. The lectures consist of basic theory, group discussion and participative case studies leading up to the presentation of a (fictional) project set up by the students. Thanks to this exercise the students immediately put theory into practice, learn to develop projects methodically and gain important experience in a protected learning environment.

Evaluation (list)

Evaluation(s) for first exam chance
Semester 2Knowledge test100,00
Evaluation(s) for re-sit exam
2nd examination periodKnowledge test100,00