Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Logistics marketing: B2B, Services9759/1695/1920/1/30
Study guide

Logistics marketing: B2B, Services

9759/1695/1920/1/30
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Logistics Management
This is a single course unit.
Study load: 3 credits
Teaching staff: Snoeks Pierre
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student masters principles of business economics and law
The student onderstands the importance of a clear insight in client and market behaviour and thinking when establishing customer relations
The student understands the different stages of the supply chain
The student is able to define types of marketing tools with specific focus on the marketing of services
The student onderstands the importance of a clear insight in client and market behaviour and thinking when establishing customer relations

Study material (list)

Mandatory
Recommended€ 39,95
  • Author: Stefan Renkena

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Knowledge test100,00Digitaal examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Digitaal examen