Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Project: marketing 114447/1695/1920/1/51
Study guide

Project: marketing 1

14447/1695/1920/1/51
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Janssens Anny
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

having passed, or having a tolerated mark for Marketing mix AND having passed, or having a tolerated mark for Marketing:basic principles AND having passed, or having a tolerated mark for ICT-skills: Excel.

Learning outcomes (list)

The student communicates within the specific professional context
The student has insight in the structure of a FMCG market.
The student elaborates in writing on the insights and data peretaining to a chosen FMCG market
The student is familiar with current office software
The student is proficient with the current IT-applications
The student is customer focused
The student is customer focused.
The student supports management within the marketing context
The student describes in detail the FMCG-market in technical marketing terminology
The student executes in an efficient and effective way a market research and analysis (plan-act-assess)
The student compiles a consumer survey
The student carries out a consumer survey
The student carries out a distribution research (store check)

Study material (list)

Mandatory€ 35,00
  • Author: Marc De Laet / Pol Toye
Mandatory
  • Author: Philip Kotler, Gary Armstrong, Lloyd C. Harris & Nigel Piercy

Educational organisation (list)

Learning Activities
Lectures and / or tutorials33,00 hours
Practicum123,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Project assignment80,00Verslag en mondelinge evaluatie. Zie studiewijzer. Aanwezigheid is verplicht. Na meer dan 2 ongewettigde afwezigheden krijgt de student een 0 op dit opleidingsonderdeel.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment80,00Verslag en mondelinge evaluatie. Zie studiewijzer
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Semester 1Continuous project assignment (Permanent evaluation)20,00