Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Marketing:basic principles9259/1695/1920/1/05
Study guide

Marketing:basic principles

9259/1695/1920/1/05
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 1
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
Co-ordinator: Kempen Lieselot
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student refers to professional sources
The student describes the influence of the micro and macro environment on the organisation
The student describes the influence of the micro and macro environment on the organisation
The student masters principles of business economics and law
The student describes the influence of the micro and macro environment on the organisation
The student describes the influence of the micro and macro environment on the organisation
The student explains how changes in the macro environment affect marketing decisions
The student is customer focused
The student is customer focused.
The student supports purchase and sales management in conformity with the selected marketing strategy
The student is able to decribe conusmers' buying behaviour
The student explains the buying behaviour of consumers
The student expands on consumer buying behaviour
The student supports management within the marketing context
The student explains how changes in the macro environment affect marketing decisions
The student explains how changes in the macro environment affect marketing decisions
The student explains the main activities related to marketing strategy
The student is able to elaborate in detail the basics of marketing

Study material (list)

Mandatory
  • Author: Philip Kotler, Gary Armstrong, Lloyd C. Harris & Nigel Piercy

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Knowledge test100,00schriftelijk/digitaal
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00schriftelijk/digitaal