Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Marketing mix26819/1695/1920/1/10
Study guide

Marketing mix

26819/1695/1920/1/10
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 1
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
Teaching staff: Vanormelingen Christine
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

previously registered for Marketing:basic principles OR to be taken together with Marketing:basic principles.

Learning outcomes (list)

The student is customer focused
The student is customer focused.
The student supports management within the marketing context
The student explains the different marketing mix tools
The student is able to work with the different marketing mix tools
The student comprehends the different tools within the marketing mix
The student elaborates in detail on the different marketing mix tools

Study material (list)

Mandatory€ 65,95
  • Author: Philip Kotler

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test75,00Schriftelijke evaluatie (mogelijks digitaal)
Semester 2Portfolio25,00Schriftelijke evaluatie
Evaluation(s) for re-sit exam
MomentForm%Remark
Semester 2Knowledge test100,00Schriftelijk examen (mogelijks digitaal)