Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Commercial calculations26878/1695/1920/1/76
Study guide

Commercial calculations

26878/1695/1920/1/76
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
Teaching staff: Bauer Evelyn
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student supports management within the marketing context
The student is able to calculate market related variables such as market volume, potential, penetration and market share
The student calcultae sdistribution numbers
The student is able to calculate 'reach, cover and costs' pertaining to and advertising and promotion campaign
The student carries out a break-even analysis
The student is able to calculate price related variables such as price elasticity, margins and discounts
The student applies concepts such as standard costing and direct costing
The student calculates the return on investment and the payback period

Study material (list)

Mandatory
Mandatory
  • Author: John Smal

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Knowledge test100,00schriftelijk examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00schriftelijk examen