Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Advanced marketing26825/1695/1920/1/20
Study guide

Advanced marketing

26825/1695/1920/1/20
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Jaspaert Ben
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours
Total cost price activities: € 40,00

Prerequisites

having passed, or having a tolerated mark for Marketing:basic principles AND having passed, or having a tolerated mark for Marketing mix AND having passed, or having a tolerated mark for Marketing mix.

Learning outcomes (list)

The student supports purchase and sales management in conformity with the selected marketing strategy
The student knows how to work out and implement a competitive strategy
The student understands how to market services
The student supports management within the marketing context
The student is aware of and critically assesses recent trends within the marketing world
The student applies the marketing concepts to real and fictitious cases
The student executes in an efficient and effective way a market research and analysis (plan-act-assess)
The student has an understanding of the characteristics, challenges and implementation aspects of platforms

Study material (list)

Mandatory€ 65,95
  • Author: Philip Kotler

Study material (text): Mandatory

There will be no extra costs for this course. The lecturer will provide handouts (PDF files) after each class through the digital learning environment digitap.ap.be.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Practicum
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Knowledge test60,00Digitaal
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test60,00Digitaal
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Semester 1Portfolio40,00Verschillende opdrachten die tijdens de les meegedeeld worden. Voor de tweede zittijd worden de punten van het portfolio van de eerste zittijd meegenomen.