Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Marketing communication: basic principles9321/1695/1920/1/76
Study guide

Marketing communication: basic principles

9321/1695/1920/1/76
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
Teaching staff: Vanormelingen Christine
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student communicates within the specific professional context
The student understands the basics of 'integrated communication'
The student explains the basic priciples of (integrated) communication
The student applies the basic principles of integrated communication
The student describes the workings of marketing communication
The student expands on actual workings of marketing communication
The student applies concrete marketing communication
The student comprhends the objectives of marketing communication
The student expands on the objectives of marketing communication
The student achieves the objectives related to marketing communication
The student masters principles of business economics and law
The student is able to explain the different budgetting methods
The student explains the different budgetting methodologies/approaches
The studentis able to use the different bugetting methodologies/approaches
The student understands the processes of segmentation, target group definition and positioning and the potentially related strategies
The student explains the processes of segmentation, target group definition and positioning and the correlated strategies
The student is customer focused
The student is customer focused.
The student develops a marketing communication plan
The student understands the basics of 'integrated communication'
The student explains the basic priciples of (integrated) communication
The student applies the basic principles of integrated communication
The student describes the workings of marketing communication
The student expands on actual workings of marketing communication
The student applies concrete marketing communication
The student comprhends the objectives of marketing communication
The student expands on the objectives of marketing communication
The student achieves the objectives related to marketing communication
The student understands the priciples of sound 'brand' management
The student elaborates on the principles of sound brand management
The student applies the principles of sound brand management
The student is able to explain the different budgetting methods
The student explains the different budgetting methodologies/approaches
The studentis able to use the different bugetting methodologies/approaches
The student knows how to approach and address target groups
The student understands the processes of segmentation, target group definition and positioning and the potentially related strategies
The student explains the processes of segmentation, target group definition and positioning and the correlated strategies
The student applies the processes of segmentation, target group definition and positioning and the correlated strategies

Study material (list)

Mandatory€ 64,95
  • Author: Patrick De Pelsmacker

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Knowledge test100,00Schriftelijk/Digitaal
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Schriftelijk/Digitaal