Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
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Marketing communication: communication tools9324/1695/1920/1/81
Study guide

Marketing communication: communication tools

9324/1695/1920/1/81
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
Teaching staff: Bauer Evelyn
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

previously registered for Marketing communication: basic principles OR to be taken together with Marketing communication: basic principles.

Learning outcomes (list)

The student communicates within the specific professional context
The student writes a short paper on a marketing communication related topic
The student understands the different communication tools
The student elaborates on the different communication tools
The student is able to use the different communication tools
The student is customer focused
The student is customer focused.
The student develops a marketing communication plan
The student understands the different communication tools
The student elaborates on the different communication tools
The student is able to use the different communication tools

Study material (list)

Mandatory€ 64,95
  • Author: Patrick De Pelsmacker

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test100,00Schriftelijk/Digitaal
Voor dit onderdeel moet de student 60% van de punten halen voor een 10/20
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Schriftelijk/DigitaalVoor dit onderdeel moet de student 60% van de punten halen voor een 10/20