Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
B2B Marketing9327/1695/1920/1/86
Study guide

B2B Marketing

9327/1695/1920/1/86
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Vanormelingen Christine
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student masters principles of business economics and law
The student defines the important aspects of the product life cycle
The student describes the strategy with respect to the providing of services in the B2B market
The student describes the different aspects of price policy and strategy within the B2B context
The student is customer focused
The student is customer focused.
The student supports management within the marketing context
The student explains the aspects of distribution and communication channels
The student explains the workings of distribution and communication channels
The student defines the important aspects of the product life cycle
The student clarifies the different aspects of the marketing of services
The student describes the strategy with respect to the providing of services in the B2B market
The student describes the different marketing organisations within the B2B market
The student clarifies the concept of 'marketing control' in organisations
The student explains the concept of 'marketing control' in organisations
The student explains the buying behaviour of organisations
The student describes the different aspects of price policy and strategy within the B2B context

Study material (list)

Mandatory€ 53,95
  • Author: Kees Gelderman

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Knowledge test50,00Mondeling
Semester 1Reflection assignment50,0025 % op het verslag25 % op de mondelinge presentatie
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test50,00Mondeling
2nd examination periodReflection assignment50,0025 % Verslag: Verbetering op basis van feedback.25 % Mondelinge presentatie: te presenteren tijdens de tweede examenperiode