Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Project marketing: final project9346/1695/1920/1/53
Study guide

Project marketing: final project

9346/1695/1920/1/53
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 15 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Janssens Anny
Other teaching staff: Bauer Evelyn
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 () or 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 390,00 hours
Total cost price activities: € 300,00

Prerequisites

can only be taken in the year when the student is set to graduate.

Learning outcomes (list)

The student communicates within the specific professional context
The student report, presents and argues efficiently and effectively within his business context both in oral as in written Dutch.
The student communicates internationally
The student is able to communicate orally and in writing in an international context
The student masters principles of business economics and law
The student applies general business economics in the context of golbal economy
The student takes initiatives, is creative and is perseverant
The student functions smoothly in a multi-cultural environment
The student is customer focused
The student is customer focused.
The student reflects critically, works in a structured way and acts as problem solver
The students reflects critically, works systematically and solution oriented
The student displays a sense of responsibility and leadership
The student is able to function as a team member, assumes responsibility and accepts leadership when carrying out simple assignments

Study material (list)

Mandatory€ 64,95
  • Author: Patrick De Pelsmacker
Mandatory€ 35,00
  • Author: Marc De Laet / Pol Toye
Mandatory€ 65,95
  • Author: Philip Kotler

Educational organisation (list)

Learning Activities
Lectures and / or tutorials18,00 hours
Practicum372,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Graduation assignment80,00Schriftelijke en mondelinge evaluatie
Examentijd: 90 min
Zie studiewijzer voor aanvullende informatie over dit opleidingsonderdeel.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodGraduation assignment80,00Schriftelijke en mondelinge evaluatie
Examentijd: 90 min
Zie studiewijzer voor aanvullende informatie over dit opleidingsonderdeel.
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Semester 1Continuous project assignment (Permanent evaluation)20,00Beide examenkansen, want is niet herhaalbaar in tweede examenkans
Zie studiewijzer