Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Project: market research9347/1695/1920/1/87
Study guide

Project: market research

9347/1695/1920/1/87
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Picard Frederik
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 150,00 hours
Total cost price activities: € 40,00

Prerequisites

having passed, or having a tolerated mark for Market research: qualitative AND having passed, or having a tolerated mark for Market research: quantitative.

Learning outcomes (list)

The student communicates within the specific professional context
The student interprets market research data
The student discusses the results of a market research
The student reports on market research data
The student evaluates the market research data.
The student is familiar with current office software
The student is proficient with the current IT-applications
The student carries out a market and/or product research in an efficient and effective manner
The student masters principles of business economics and law
The student works out the planning of a market research/survey
The student sets up a market research plan
The student carries out a market research
The student carries out a market research
The student takes initiatives, is creative and is perseverant
The student carries out a market and/or product research in an efficient and effective manner
The student is customer focused
The student is customer focused.
The student reflects critically, works in a structured way and acts as problem solver
The student is able to execute a practical assignment
The student is able to execute a practical assignment
The student executes in an efficient and effective way a market research and analysis (plan-act-assess)
The student works out the planning of a market research/survey
The student sets up a market research plan
The student carries out a market research
The student carries out a market research

Study material (list)

Mandatory€ 20,00
  • Author: E. Van den Broeck, E. Cuypers
Mandatory€ 35,00
  • Author: Marc De Laet / Pol Toye

Educational organisation (list)

Learning Activities
Lectures and / or tutorials10,00 hours
Practicum140,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Continuous project assignment (Permanent evaluation)25,00
Semester 1Project assignment75,00Mondelinge evaluatie: verdediging van de projectopdracht
Examentijd mondelinge evaluatie: 60 min
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00Mondelinge evaluatie van de projectopdracht
Examentijd mondelinge evaluatie: 60 min