Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Marketing project26820/1695/1920/1/44
Study guide

Marketing project

26820/1695/1920/1/44
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 1
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Vanormelingen Christine
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

previously registered for Marketing:basic principles OR to be taken together with Marketing:basic principles.

Learning outcomes (list)

The student communicates within the specific professional context
The student reports a solution to a problems both orally and in writing
The student refers to professional sources
The student is able to consult professional reference sources when formulating a solution
The student is customer focused
The student understands the importance of target group focus
The student displays a sense of responsibility and leadership
The student learns how to work in 'team'.
The student supports management within the marketing context
The student carries out in team a simple and practical marketing assignment.
The student develops a marketing communication plan
The student develops a simple marketing plan

Study material (list)

Mandatory€ 65,95
  • Author: Philip Kotler

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Project assignment100,00Mondelinge en schriftelijke evaluatie
Aanwezigheid is verplicht. Na meer dan 2 ongewettigde afwezigheden krijgt de student een 0 op dit opleidingsonderdeel.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodPortfolio100,00Schriftelijke evaluatie