Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Market research: qualitative28151/1695/1920/1/96
Study guide

Market research: qualitative

28151/1695/1920/1/96
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Picard Frederik
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

(previously registered for Applied Statistical theory OR to be taken together with Applied Statistical theory) AND (previously registered for Marketing:basic principles OR to be taken together with Marketing:basic principles) AND (previously registered for Marketing mix OR to be taken together with Marketing mix).

Learning outcomes (list)

The student masters principles of business economics and law
The student works out the planning of a market research/survey
The student sets up a market research plan
The student executes in an efficient and effective way a market research and analysis (plan-act-assess)
The student explains the methodolgy used in metric psychodynamic research
The student discusses the methodolgy used in metric psychodynamic research
The student interprets the methodology used in the metric psychodynamic research
The student understands the different techniques used in qualitative explanatory research
The student elaborates on the different techniques used in qualitative explanatory research
The student works out the planning of a market research/survey
The student sets up a market research plan
The student understand how to perform a qualitative as well as a quantitative market analysis

Study material (list)

Mandatory€ 35,00
  • Author: Marc De Laet / Pol Toye

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Knowledge test100,00Schriftelijke evaluatie
Examentijd schriftelijke evaluatie: 120 min
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Schriftelijke evaluatieExamentijd schriftelijke evaluatie: 120 min