Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Content Marketing27056/1695/1920/1/17
Study guide

Content Marketing

27056/1695/1920/1/17
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Choice option within specialisation:
    • Digital within Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Picard Frederik
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

(to be taken together with E-marketing and e-communication OR previously registered for E-marketing and e-communication) AND (previously registered for Marketing:basic principles OR to be taken together with Marketing:basic principles) AND (previously registered for Marketing mix OR to be taken together with Marketing mix).

Learning outcomes (list)

The student supports purchase and sales management in conformity with the selected marketing strategy
The student develops a marketing strategy around relevant content
The student defines 'relevant content' for a specific target group
The student plans the execution of the marketing strategy
The student measures the returns of the marketing actions
The student executes a team project

Study material (list)

Mandatory
Epic Content MarketingMandatory
  • Author: Joe Pulizzi

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test75,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test75,00
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Semester 2Project assignment25,00