Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Retail Management28250/1695/1920/1/67
Study guide

Retail Management

28250/1695/1920/1/67
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Choice option within specialisation:
    • Sales within Marketing
This is a single course unit.
Study load: 3 credits
Teaching staff: Vanormelingen Christine
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student masters sales techniques and is able to conduct a sales pitch
The student analyses concepts, theories and applications related to multi-channel, cross-channel and omnichannel and their impact on the marketing approach of retail and trade suppliers.
The student interprets literature and articles related to specific retail topics
The student interprets literature and articles related to specific retail topics
The student analyses and reports in a structured way on studies related to retail and retail marketing topics.
The student orally presents an analysis or report and answers related questions.
The student evaluates retail, channel and marketing strategies.

Study material (list)

Mandatory
  • Author: Gino Van Ossel

Educational organisation (list)

Learning Activities
Lectures and / or tutorials12,00 hours
Practicum12,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test60,00Schriftelijk examen (mogelijks digitaal)
Semester 2Portfolio40,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00