Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Market research: quantitative28489/1695/1920/1/45
Study guide

Market research: quantitative

28489/1695/1920/1/45
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Picard Frederik
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

having passed, or having a tolerated mark for Applied Statistical theory AND (previously registered for Marketing:basic principles OR to be taken together with Marketing:basic principles) AND (previously registered for Marketing mix OR to be taken together with Marketing mix).

Learning outcomes (list)

The student is familiar with current office software
The student develops a data base, a data matrix and code tables
The student develops a form to record the information gained during the survey/poll
The student carries out simple processes using the SPSS program (statistics)
The student establishes connections betwee a data matrix and code tables
The student is customer focused
The student is customer focused.
The student executes in an efficient and effective way a market research and analysis (plan-act-assess)
The student masters the statistical concepts related to sampling theory
The student masters the statistical concepts related to sampling theory
The student is able to differentiate the different aspects of fieldwork
The student is familiar with the different aspects of 'fieldwork'
The student discusses the different aspects of 'fieldwork'
The student understands the criteria used to select the appropriate marketing survey/poll
The student is able to differntiate between different survey/poll methods
The student masters the different survey/poll/market research methodologies
The student discusses the different survey/poll/market research methodologies
The student describes the different sampling methods
The student discusses the different sampling methods
The student collects survey/poll results for processing: controlling and coding
The student performs a data analysis of the data obtained through a survey
The student interprets simple survey data-analysis
The student explains the methodolgy used in metric psychodynamic research
The student discusses the methodolgy used in metric psychodynamic research
The student interprets the methodology used in the metric psychodynamic research
The student desribes the different types of experiments used in market research
The student elaborates on the different types of experiments used in market research
The student interprets the different types of experiments used in market research
The student understands the different techniques used in qualitative explanatory research
The student elaborates on the different techniques used in qualitative explanatory research
The student understands the basics and the procedures used in cluster analysis.
The student elaborates on the basics and the procedures used in cluster analysis.
The students is able to explain the use of 'scales' in attitude measurement
The student elaborates on the use of scales when measuring attitudes
The student uses 'scales' when measuring attitudes

Study material (list)

Mandatory€ 35,00
  • Author: Marc De Laet / Pol Toye

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test100,00schriftelijke evaluatieExamentijd schriftelijke evaluatie: 120 min
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00schriftelijke evaluatieExamentijd schriftelijke evaluatie: 120 min