Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
E-marketing and e-communication14444/1695/1920/1/46
Study guide

E-marketing and e-communication

14444/1695/1920/1/46
Academic year 2019-20
Is found in:
  • Bachelor of Business Management
    Specialisation:
    • Logistics Management
    • Marketing
    Choice package:
    • keuzepakket LM
This is a single course unit.
Study load: 3 credits
Teaching staff: Penne Michiel
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student masters principles of business economics and law
The student discusses the current state in the digital marketing world and its recent developments.
The student supports purchase and sales management in conformity with the selected marketing strategy
The student applies growth hacking techniques.
The student supports management within the marketing context
The student applies the different phases of the 'digital customer journey'
The student measures and analyses the succes of the different digital channels and campaigns.
The student analyses and corrects accordingly the content of a website and optimalises the search engine process.
The student advises on which social media platform suits each individual marketing goal.
The student executes in an efficient and effective way a market research and analysis (plan-act-assess)
The student designs a corporate digital marketingplan.
The student elaborates on the different forms of digital advertising and mobile marketing.

Study material (list)

Mandatory€ 25,99
  • Author: Van Wassenhove, B.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test50,00Zie studiewijzer
Semester 2Skills assessment hands on50,00Zie studiewijzer
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test50,00Zie studiewijzer
2nd examination periodSkills assessment hands on50,00Zie studiewijzer