Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
International Marketing28153/1695/1920/1/67
Study guide

International Marketing

28153/1695/1920/1/67
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Logistics Management
    • Marketing
    Choice package:
    • keuzepakket LM
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Bauer Evelyn
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student supports purchase and sales management in conformity with the selected marketing strategy
The student understands the international marketing mix.
The student supports management within the marketing context
The student understands the different factors and motives that affect internationalisation
The student is familiar with the steps a company must undertake by prior to, during and after its internationalisation efforts
The student understands the ways of identifying, accessing and developing ne wmarkets
The student is able to apply the course content to real and fictitious cases
The student executes in an efficient and effective way a market research and analysis (plan-act-assess)
The student understand how to perform a qualitative as well as a quantitative market analysis

Study material (list)

Global MarketingMandatory
  • Author: Svend Hollensen

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test100,00schriftelijk digitaal
Voor dit onderdeel moet de student 60% van de punten halen voor een 10/20
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00schriftelijk digitaal
Voor dit onderdeel moet de student 60% van de punten halen voor een 10/20