Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Digital Marketing29727/1695/1920/1/39
Study guide

Digital Marketing

29727/1695/1920/1/39
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 2
    Choice option within specialisation:
    • Digital within Marketing
This is a single course unit.
Study load: 3 credits
Co-ordinator: Jaspaert Ben
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

to be taken together with E-marketing and e-communication OR previously registered for E-marketing and e-communication.

Learning outcomes (list)

The student supports purchase and sales management in conformity with the selected marketing strategy
The student is aware of the factors that increase a company's online visibility, accessibility and succes
The student supports management within the marketing context
The student is familiar with the motives, methods and different aspects of inbound marketing
The student understands the link between website, social media and e-mail marketing
The student applies the marketing concepts to real and fictitious cases
The student knows how to attract new leads, visitors, clients and ambassadors and how to cultivate these relationships
The student executes in an efficient and effective way a market research and analysis (plan-act-assess)
The student understands the different choices a company has with respect to its 'digital positioning'

Educational organisation (list)

Learning Activities
Lectures and / or tutorials12,00 hours
Practicum12,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test60,00
Evaluation(s) for re-sit exam
MomentForm%Remark
Semester 2Knowledge test60,00
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Semester 2Portfolio40,00De studenten voeren diverse opdrachten uit.