Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Project Digital29787/1695/1920/1/42
Study guide

Project Digital

29787/1695/1920/1/42
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 3
    Choice option within specialisation:
    • Digital within Marketing
This is a single course unit.
Study load: 6 credits
Teaching staff: Penne Michiel
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 150,00 hours

Prerequisites

having passed, or having a tolerated mark for Digital Marketing.

Learning outcomes (list)

The student is familiar with current office software
The student applies online tools and techniques
The student supports purchase and sales management in conformity with the selected marketing strategy
The student develops a marketing strategy around relevant content
The student defines 'relevant content' for a specific target group
The student plans the execution of the marketing strategy
The student measures the returns of the marketing actions
The student executes a team project

Educational organisation (list)

Learning Activities
Lectures and / or tutorials10,00 hours
Practicum140,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 1Continuous project assignment (Permanent evaluation)100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00