Artesis Plantijn Hogeschool Antwerpen
Wetenschap en Techniek
campus Spoor Noord Ellermanstraat
Ellermanstraat 33 - 2060 Antwerpen
wt@ap.be
Marketing management 113016/1732/1920/1/26
Study guide

Marketing management 1

13016/1732/1920/1/26
Academic year 2019-20
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 1
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Listhaeghe Erwin
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Strategic level. Translating an assignment
describes and explains the marketing strategy of a client
defines and understands the basics of a marketing process: consumer behavior, environmental analysis, swotmatrix, marketing strategy, marketingmix, ...
understands and produces the necessary steps to achieve a good marketing plan
knows and understands the functioning of the communication process, forms and means
Professionalize. Acting strategically
describes and explains the marketing strategy of a client
describes and explains the marketing mechanisms in the related current events
defines and understands the basics of a marketing process: consumer behavior, environmental analysis, swotmatrix, marketing strategy, marketingmix, ...
understands and produces the necessary steps to achieve a good marketing plan
identifies marketing technicalities/elements in the broad topicality
knows and understands the functioning of the communication process, forms and means
translates current events towards professional, marketing-related opportunities
Strategic level. Facilitating sales
describes and explains the marketing mechanisms in the related current events
identifies marketing technicalities/elements in the broad topicality
translates current events towards professional, marketing-related opportunities

Educational organisation (list)

Learning Activities
Lectures and / or tutorials18,00 hours
Practicum
Work time outside of contact hours60,00 hours
Workplace training and / or internship

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearKnowledge test100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00