Artesis Plantijn Hogeschool Antwerpen
Wetenschap en Techniek
campus Spoor Noord Ellermanstraat
Ellermanstraat 33 - 2060 Antwerpen
wt@ap.be
Marketing management 314249/1732/1920/1/44
Study guide

Marketing management 3

14249/1732/1920/1/44
Academic year 2019-20
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Listhaeghe Erwin
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

having passed, or having a tolerated mark for Marketing management 1.

Learning outcomes (list)

Working together. Oral communication
conveys his vision / analysis / message in an appropriate, compelling, clear and correct manner
Strategic level. Translating an assignment
conveys his vision / analysis / message in an appropriate, compelling, clear and correct manner
defines and understands the basic concepts in connection with communicationproces, forms and means
understands when which communicative outlets can be launched in function of an assignment
makes a grounded choice / combination of communication-outlets in function of an assignment
Working together. Written communication
conveys his vision / analysis / message in an appropriate, compelling, clear and correct manner
Professionalize. Acting strategically
understands and explains the marketing mechanisms in current events
defines and understands the basic concepts in connection with communicationproces, forms and means
understands when which communicative outlets can be launched in function of an assignment
identifies marketing elements in the current events
makes a grounded choice / combination of communication-outlets in function of an assignment
translates the current events to professional, marketing-related opportunities
Strategic level. Facilitating sales
understands and explains the marketing mechanisms in current events
identifies marketing elements in the current events
translates the current events to professional, marketing-related opportunities

Educational organisation (list)

Learning Activities
Lectures and / or tutorials18,00 hours
Practicum
Work time outside of contact hours60,00 hours
Workplace training and / or internship

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous skills assessment hands off (Permanent evaluation)50,00
Academic yearKnowledge test25,00
Academic yearSkills assessment hands off25,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test50,00
2nd examination periodSkills assessment hands off50,00