Artesis Plantijn Hogeschool Antwerpen
Wetenschap en Techniek
campus Spoor Noord Ellermanstraat
Ellermanstraat 33 - 2060 Antwerpen
wt@ap.be
Graphic design 530989/1732/1920/1/08
Study guide

Graphic design 5

30989/1732/1920/1/08
Academic year 2019-20
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 3
In other study programme:
  • International programmes Science and Technology as Graphic Design 5
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Delafortry Lina
Other teaching staff: De Vuyst Marijke, Nijssen Wes, Stoops Tim
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: not possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

having passed, or having a tolerated mark for Graphic design 1 AND having passed, or having a tolerated mark for Graphic design 2 AND having passed, or having a tolerated mark for Graphic design 3 AND having passed, or having a tolerated mark for Graphic Design 4.

Short description

Graphic Design 5 is the final module in your graphic design program. Here we add the finishing touch to your design skills by exploring and developing the graphical style that makes your work unique.

Learning outcomes (list)

Creative level. Generating a design concept
applies relevant creative techniques to come up with new concepts / ideas / designs
Professionalize. Acting cost-consciously
designs taking into account the feasibility of a project on production-technical, economic and media specific level
Working together. Leaderschip
applies the knowledge of the English language in a learning context, both oral and written
Working together. Oral communication
can objectively form a well-founded judgment about graphic and cross-media media expressions, designed by the student himself/herself or designed by others
Creative level. Evaluating a design
can objectively form a well-founded judgment about graphic and cross-media media expressions, designed by the student himself/herself or designed by others
Creative level. Presenting a design
can use received feedback constructively to align the result with the demands and wishes of the client and the professional graphic demands and expectations
Creative level. Developing a design
manages different design styles and modern techniques to support and strengthen the requested message through design so that added value can be achieved for the client
integrates various forms of delivered content into one fully justified graphic that fits with the imposed list of demands
designs taking into account the feasibility of a project on production-technical, economic and media specific level
creates own imagery that meets all modern standards in the field of study (photo, illustration, backgrounds, patterns,...) in line with the overall design
realizes own media that reveals a personal style and vision in graphic design
Professionalize. Reflecting
can use received feedback constructively to align the result with the demands and wishes of the client and the professional graphic demands and expectations
designs creatively within the enforced restrictions of an existing corporate identity
realizes own media that reveals a personal style and vision in graphic design
Professionalize. Acting strategically
manages different design styles and modern techniques to support and strengthen the requested message through design so that added value can be achieved for the client

Course content

Within Graphic design 5 there is always an assignment, a problem that needs to be solved, from designing within an existing (house) style, over illustrative design to experimental design. You do this by means of an integrated approach in which you combine technical skills with design research. You take into account the wishes and needs of the client and keep in mind the expectations of the target group as end user in all design choices.

In this course you will work on the same type of assignment in different ways, each time in function of specific limitations. This variety of limitations can be caused by, for example, a specific (house) style, a specific target group or a complete carte blanche in which you, as a designer, are triggered to come up with an experimental and creative approach.

Study material (text): Mandatory

Course materials will be made available digitally through the DIGITAP platform.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials
Practicum36,00 hours
Work time outside of contact hours42,00 hours
Workplace training and / or internship

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)50,00Permanente evaluatie - Geen tweede examenkans mogelijk voor dit deelexamen. Behaalde deelcijfer van de eerste examenperiode wordt overgedragen naar de tweede examenperiode. De student kan niet verzaken aan deze overdracht.
Academic yearProject assignment50,00Beoordeling eindresultaat - Geen tweede examenkans mogelijk voor dit deelexamen. Behaalde deelcijfer van de eerste examenperiode wordt overgedragen naar de tweede examenperiode. De student kan niet verzaken aan deze overdracht.

Evaluation (text)

PERMANENTAL EVALUATION WITH COMPULSORY ATTENDANCE because the competence-based learning processes with specific accents on skills training and attitude formation can only be acquired and evaluated within the set of education.

You can catch up with a maximum of 2 absences for the form of permanent evaluation and this only if it is possible from an organizational point of view. You take the initiative to plan the possibility of catching up with the lecturer within 3 calendar days after the missed evaluation moment (deadline assignment, portfolio, presentation, etc.). If catching up is not possible, this will result in a score of 0 for the missed evaluation moment.
In exceptional cases, the head of the department may deviate from this rule.

Submissions for assignments always consist of own work and are submitted within the foreseen deadlines. If ideas, images or texts, ideas, designs or parts of designs of others are used, the author, designer and/or location of the work must be clearly mentioned in order to avoid plagiarism - and thus exam fraud.