Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Commercial skills26876/1695/1920/1/08
Study guide

Commercial skills

26876/1695/1920/1/08
Academic year 2019-20
Is found in:
  • Bachelor of Business Management, programme stage 1
This is a single course unit.
Study load: 3 credits
Teaching staff: Bauer Evelyn
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 75,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The student masters principles of business economics and law
The student onderstands the importance of a clear insight in client and market behaviour and thinking when establishing customer relations
The student is customer focused
The student is customer focused.
The student presents himself/herself in a professional manner to a business contact or client
The student understands the different stages of the supply chain
The student onderstands the importance of a clear insight in client and market behaviour and thinking when establishing customer relations
The student can conducts an advisory sales pitch
The student acts professionally in a business environment
The student is aware of verbal and non-verbal behaviour in a business environment
The student supports purchase and sales management in conformity with the selected marketing strategy
The student executes a team project
The student supports management within the marketing context
The student applies the marketing concepts to real and fictitious cases
The student knows how to attract new leads, visitors, clients and ambassadors and how to cultivate these relationships
The student develops a marketing communication plan
The student knows how to approach and address target groups

Study material (list)

Mandatory
  • Author: Stefan Renkena

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours51,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Semester 2Knowledge test80,00Schriftelijk/Digitaal
Voor dit onderdeel moet de student 60% van de punten halen voor een 10/20
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test80,00Schriftelijk/Digitaal
Voor dit onderdeel moet de student 60% van de punten halen voor een 10/20
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Semester 2Project assignment20,00De studenten werken in groepen een opdracht uit tijdens de lessen. Deze wordt tijdens de laatste les gepresenteerd. De regels en voorwaarden worden via Digitap gedeeld.