Artesis Plantijn Hogeschool Antwerpen
Wetenschap en Techniek
campus Spoor Noord Ellermanstraat
Ellermanstraat 33 - 2060 Antwerpen
wt@ap.be
Publishing32997/1732/1920/1/89
Study guide

Publishing

32997/1732/1920/1/89
Academic year 2019-20
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 1
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: De Vuyst Marijke
Other teaching staff: Paesmans Miet, Peeters Andreas, Van Camp Serge
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2019 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Technical level. Creating a basic file
can use illustration, graphic processing and layout software to develop his ideas.
can provide professional photographic material for print and web
chooses the right file format depending on the purpose
applies correctly the basic principles of premedia
retouches supplied or self-made material according to the industry standard within the fashion and advertising world
performs layout in a professional manner
works professionally with typography, both at micro and macro level
Creative level. Generating a design concept
has an attitude of lifelong learning
is on the alert for new developments and trends in his field of study
can choose, reject or modify ideas / concepts
can generate ideas / concepts
can generate, test, refine, substantiate ideas / concepts
applies the basis of typography and layout in a graphic responsibal manner (letter knowledge, font selection, structure, layout)
selects appropriate typography, graphics and design in the development of a design for a specific medium (cross-media and graphic media) and target audience
Technical level. Inventorizing data
assess / monitors the elements (color, images, text, layout, typography, interaction, product specifications and the like) for suitability for the requested media expression
builds and founds independentmy a workflow
monitors and edits supplied materials according to their application (text, color, image, layout, typography,...)
digitalizes and vectorizes analogous originals using a scanner after analysis of the design and in function of the feasibility requirements
documents and archives his/her work
can distinguish different fonts on the basis of function, anatomy and structure
knows the importance of premedia-technical data in terms of image, typography and color for processing graphic media or cross-media publications
Technical level. Respecting quality standards
creates a good PDF for different purposes (ready for print, cPDF, interactive PDF, ...)
has a basic knowledge of PostScript and PDF, and their relevance in the print-ready delivery of graphic files
knows the basics of preflight
Professionalize. Reflecting
has an attitude of lifelong learning
is on the alert for new developments and trends in his field of study
Professionalize. Job analysis
chooses the right file format depending on the purpose

Educational organisation (list)

Learning Activities
Lectures and / or tutorials
Practicum
Work time outside of contact hours156,00 hours
Workplace training and / or internship

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous skills assessment hands on (Permanent evaluation)40,00Jury in lesweek 7
Academic yearContinuous test assessment (Permanent evaluation)60,00Mondelinge toetsing lesweek 7
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test60,00
2nd examination periodSkills assessment hands on40,00Jury