Artesis Plantijn Hogeschool Antwerpen
Wetenschap en Techniek
campus Spoor Noord Ellermanstraat
Ellermanstraat 33 - 2060 Antwerpen
wt@ap.be
Graphic design32998/1732/1920/1/26
Study guide

Graphic design

32998/1732/1920/1/26
Academic year 2019-20
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 1
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: De Vuyst Marijke
Other teaching staff: Lauwerijssen Nicky, Stoops Tim, Van Camp Serge, Van Hecke Bavo
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 09.03.2020 ()
Re-sit exam: not possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Creative level. Generating a design concept
uses a sketchbook to support and archive the visual inspection process
applies lateral thinking to come up with new concepts / ideas
Creative level. Evaluating a design
assesses the usability and technical feasibility of media applications
dares to reject ideas / solutions / design (again) and (partially or completely) restart (iterations)
can make choices and support them among others by using the requirements imposed in the contract (converge)
is able to reflect critically and make well-founded choices within the design process on the basis of feedback from several parties
Creative level. Developing a design
designs a visual identity for a client taking into account the desired image, target audience and media and applies them consistently and creatively to the requested cross-media and grafitechnische media expressions
achieves targeted designs for media expressions (print, online, offline, interactive, static, dynamic and video) with a focus on custom (screen) design in terms of typography, layout, design and color use
visualises the concept digitally with appropriate software programs
works with different types of texts adapted to the message and the medium
works independently on a fully unified graphical assignment within a strict timetable, both analogous and digital
Professionalize. Reflecting
dares to reject ideas / solutions / design (again) and (partially or completely) restart (iterations)
can make choices and support them among others by using the requirements imposed in the contract (converge)
is able to reflect critically and make well-founded choices within the design process on the basis of feedback from several parties
Working together. Written communication
works with different types of texts adapted to the message and the medium
Professionalize. Job analysis
uses a sketchbook to support and archive the visual inspection process
works independently on a fully unified graphical assignment within a strict timetable, both analogous and digital
Production level. Controling a workflow
works independently on a fully unified graphical assignment within a strict timetable, both analogous and digital

Educational organisation (list)

Learning Activities
Lectures and / or tutorials
Practicum21,00 hours
Work time outside of contact hours135,00 hours
Workplace training and / or internship

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)50,00Permanente evaluatie - Geen tweede examenkans mogelijk voor dit deelexamen. Behaalde deelcijfer van de eerste examenperiode wordt overgedragen naar de tweede examenperiode. De student kan niet verzaken aan deze overdracht.
Academic yearProject assignment50,00Eindproduct - Geen tweede examenkans mogelijk voor dit deelexamen. Behaalde deelcijfer van de eerste examenperiode wordt overgedragen naar de tweede examenperiode. De student kan niet verzaken aan deze overdracht.