Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
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JAP: Professional Practice in Campaigns26013/1894/2021/1/62
Study guide

JAP: Professional Practice in Campaigns

26013/1894/2021/1/62
Academic year 2020-21
Is found in:
  • International programmes Management and Communication
This is a single course unit.
Study load: 4 credits
Teaching staff: Van den Bulck Helga
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2020 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.

Caution

This information is subject to possible future changes in the Corona-measures.

Short description

You already know the communication tools and techniques for a creative process. You know how to judge the value of a creative concept. You know the procedures that enforce the power of a convincing message to a target audience.
There are no fixed rules to decide whether a campaign is good or bad. A lot of authors give practical advice and the do’s and don’ts concerning language, lay-out, typography, photography. You deal with this advice in a critical way.
You will learn how to develop a commercial/social marketing campaign for a real customer or an international competition.
You will work with your fellow students as a real full service communication agency, on an integrated communication and media-strategy. When your strategy and planning is agreed upon, you can start with generating campaign concepts.
As for the creative execution, you are expected to produce a minimum of 3 creative executions of your campaign idea.

Prerequisites

There are no prerequisites for this course.

Educational organisation (text)

Progress meetings with feedback from lecturers.
Presentation and coaching by guest lecturer(s).

Course content

You already know the communication tools and techniques for a creative process. You know how to judge the value of a creative concept. You know the procedures that enforce the power of a convincing message to a target audience.
There are no fixed rules to decide whether a campaign is good or bad. A lot of authors give practical advice and the do’s and don’ts concerning language, lay-out, typography, photography. You deal with this advice in a critical way.
You will learn how to develop a commercial/social marketing campaign for a real customer or an international competition.
You will work with your fellow students as a real full service communication agency, on an integrated communication and media-strategy. When your strategy and planning is agreed upon, you can start with generating campaign concepts.
As for the creative execution, you are expected to produce a minimum of 3 creative executions of your campaign idea.

Evaluation (text)

Permanent evaluation and campaign: 100%.
If you fail in January, an individual assignment will be given.