Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
JAP: Video Production30331/1894/2021/1/16
Study guide

JAP: Video Production

Academic year 2020-21
Is found in:
  • International programmes Management and Communication
This is a single course unit.
Study load: 4 credits
Co-ordinator: Bungeneers Tom
Other teaching staff: Martens Kristoff
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2020 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.


This information is subject to possible future changes in the Corona-measures.

Short description

In the Video Production classes you will learn how to produce commercials, interviews and testimonials. There will be four tasks in which you’ll learn camera’s & microphones techniques, storytelling and planned filming. It’s recommended that you already have some basic knowledge of filming and composition.


There are no prerequisites for this course.

Course content

Corporate videos – be it commercials, testimonials or any short film online – have become more important than ever. Companies and organizations, both large and small, all rely on moving images to tell and sell their stories to different audiences and stake holders. This course is very practical: you will recreate one video exercise and one advert, create a video coverage and make a testimonial.
This course is limited to 10 participants.
This course is only open to students of Advertising and Public Relations.

Study material (text): Mandatory

There are online-tutorials and technical manuals available on Digitap. But besides that, it is expected of you to take notes during class.

Study material (text): Recommended

There will be online-tutorials and technical manuals on Digitap. But besides that, it is expected of you to take notes during class.

Evaluation (text)

You will be graded on your tasks and your efforts during classes. If you fail this course you will have to make all tasks again individualy for resit.