Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
JAP: Content Marketing31142/1894/2021/1/42
Study guide

JAP: Content Marketing

31142/1894/2021/1/42
Academic year 2020-21
Is found in:
  • International programmes Management and Communication
This is a single course unit.
Study load: 4 credits
Co-ordinator: Van Gils Chris
Other teaching staff: Vissers Nadia
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2020 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.

Caution

This information is subject to possible future changes in the Corona-measures.

Short description

In the new media context no longer only the official or professional media groups produce content: good stories, clever files, catchy background stories, gripping interviews…
More and more companies, brands and authorities use editorial content as a communication tool in order to inspire, inform and entertain their customers.
Brands create their own compelling content stories and as such become important players in the media field themselves.
In the course of Content Marketing you’ll get to know and learn to practise this new media discipline yourself.

Prerequisites

There are no prerequisites for this course.

Course content

In the new media context no longer only the official or professional media groups produce content: good stories, clever files, catchy background stories, gripping interviews…
More and more companies, brands and authorities use editorial content as a communication tool in order to inspire, inform and entertain their customers.
Brands create their own compelling content stories and as such become important players in the media field themselves.
In the course of Content Marketing you’ll get to know and learn to practise this new media discipline yourself.

Evaluation (text)

100% product and process evaluation (group presentations etc.)