Artesis Plantijn Hogeschool Antwerpen
Wetenschap en Techniek
campus Spoor Noord Ellermanstraat
Ellermanstraat 33 - 2060 Antwerpen
wt@ap.be
Graphic design 330985/1919/2021/1/58
Study guide

Graphic design 3

30985/1919/2021/1/58
Academic year 2020-21
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Hecke Bavo
Other teaching staff: Claes Saar, Gombeer Wim, Gossé Joke
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2020 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Caution

This information is subject to possible future changes in the Corona-measures.

Prerequisites

There are no prerequisites for this course.

Short description

Graphic Design 3 takes you on a design journey. During theoretical lectures you will discover how deep the rabbit hole goes while in practical sessions your design skills will be sharpened.

Learning outcomes (list)

Creative level. Generating a design concept
invents original designs in a visually pleasing design that meet the set requirements
uses a sketchbook to support and archive the visual inspection process
applies lateral thinking to come up with new concepts / ideas
selects appropriate typography, graphics and design in the development of a design for a specific medium (cross-media and graphic media) and target audience
Working together. Leaderschip
applies the knowledge of the English language in a learning context, both oral and written
Working together. Oral communication
understands a presentation or dialogue in English
understands work-related content in auditive and audiovisual sources in English
formulates clear instructions in terms of dealing with customers and colleagues in correctly formulated sentences in English
gives a presentation in English
has knowledge of the jargon associated with typography, color, layout and design
can contextually frame and use the general, graphic, commercial and multimedia vocabulary in English
applies the knowledge of English grammar
Creative level. Evaluating a design
dares to reject ideas / solutions / design (again) and (partially or completely) restart (iterations)
has knowledge of the jargon associated with typography, color, layout and design
can make choices and support them among others by using the requirements imposed in the contract (converge)
is able to reflect critically and make well-founded choices within the design process on the basis of feedback from several parties
Creative level. Developing a design
designs in line with message, target audience, client and the specific medium (cross-media and graphic media) on the basis of analogous and digital design, typography, composition and color theory
designs stylisations, icons and image logos and integrates them into a graphic whole
visualises the concept digitally with appropriate software programs
Strategic level. Translating an assignment
understands a presentation or dialogue in English
recognizes the general, graphic, commercial and multimedia vocabulary in English
processes information from English sources
Professionalize. Reflecting
dares to reject ideas / solutions / design (again) and (partially or completely) restart (iterations)
can make choices and support them among others by using the requirements imposed in the contract (converge)
is able to reflect critically and make well-founded choices within the design process on the basis of feedback from several parties
processes information from English sources
Working together. Written communication
formulates clear instructions in terms of dealing with customers and colleagues in correctly formulated sentences in English
can contextually frame and use the general, graphic, commercial and multimedia vocabulary in English
Professionalize. Job analysis
uses a sketchbook to support and archive the visual inspection process
Strategic level. Facilitating sales
understands work-related content in auditive and audiovisual sources in English
formulates clear instructions in terms of dealing with customers and colleagues in correctly formulated sentences in English

Course content

The Graphic Design 3 course gives you more confidence in designing within the graphic and digital media. You make more conscious choices, you design stronger compositions and you develop a vision on design. Within the course we encourage you to experiment and to look for your own handwriting. The assignments mainly focus on editorial design and information design.

Study material (text): Mandatory

Course materials will be made available digitally through the DIGITAP platform.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials4,00 hours
Practicum12,00 hours
Work time outside of contact hours62,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearProject assignment50,00Jurybeoordeling product: Werkstuk en digitaal en presentatie van het eindproduct
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment50,00Studenten die een tekort hebben op de projectopdracht 'Product' krijgen na de eerste examenkans een schriftelijke motivatie van het tekort en werken autonoom een verbeterde versie van hun product uit. Het proces dient opnieuw uitgebreid gedocumenteerd te worden en de student zal het proces en het eindproduct van de tweede examenkans toelichten tijdens een mondelinge presentatie.
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)50,00Proces wordt aan de hand van een voortgangsrapport geïllustreerd. Permanente evaluatie - Geen tweede examenkans mogelijk voor dit deelexamen. Behaalde deelcijfer van de eerste examenperiode wordt overgedragen naar de tweede examenperiode. De student kan niet verzaken aan deze overdracht.