Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Public relations30423/2147/2122/1/55
Study guide

Public relations

30423/2147/2122/1/55
Academic year 2021-22
Is found in:
  • Associate Degree of Hospitality Management, programme stage 1
This is a single course unit.
Study load: 3 credits
Teaching staff: Desmet Philippe, Van Thiel Daniel
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).

Prerequisites

There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Learning outcomes (list)

01: Daily Operation: Acts from a current knowledge of the hospitality industry and assumes responsibility for the proper daily operation of their own department.  
The student recognizes problems with guests and handles them correctly
The student will apply the complaint handling procedure
02: Organize, coordinate and evaluate department-specific activities: Organizes department-specific hospitality activities and coordinates and evaluates their implementation.
The student identifies the three pillars of reputation management
The student will prepare a reputation analysis and a reputation plan
The student selects the various social media channels appropriate to the accommodation
The student selects the appropriate monitoring system according to the requirements
04: Inform and advise guests/customers: Informs and advises guests/customers, taking into account their individual wants and needs and using appropriate sales techniques. 
The student responds appropriately to both positive and negative reviews

Educational organisation (list)

Learning Activities
Collaborative learning8,00 hours
Lectures and / or tutorials8,00 hours
Practicum8,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearKnowledge test100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00