Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Corporate journalism17697/2184/2122/1/23
Study guide

Corporate journalism

17697/2184/2122/1/23
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 3
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Cornil Koen, De Decker Benny, Leemans Hilde, Robijns Iris, van Varik Mark, Verhuyck Thomas
Languages: Dutch, English, French
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 104,00 hours

Prerequisites

having passed, or having a tolerated mark for Communication training French AND having passed, or having a tolerated mark for Communication training Dutch AND having passed, or having a tolerated mark for Communication training English OR having passed, or having a tolerated mark for Communication training English AND having passed, or having a tolerated mark for WS1 Creative design (2PRV) AND having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 40 ects credits in programme part (year) 2.

Learning outcomes (list)

You search through an appropriate search strategy and in relevant information sources for information regarding a communication topic or (self) formulated communication problem. You estimate the value of the found information, analyse it critically and present the core in a meaningful way for the purpose of communication advice.
You will conduct a thorough and in-depth desk research.
You will process analyzed complex information into a topic in a business journal.
You formulate a communication problem autonomously and participate in initiating, planning and carrying out applied research around communicators, channels, messages or receivers, starting from a defined assignment. You report on this to colleagues and lay people.
You will conduct thorough field research (including interview) and incorporate the information for content in a company magazine.
You devise and develop a creative visual concept or format. You have knowledge of image construction and master the basic techniques of photography, AV, layout and graphic design to create simple visual communication tools yourself. For more complex tasks, you will work efficiently with specialists.
You will create a company magazine and/or film based on a briefing using design and multimedia techniques in a targeted manner.
You will work with professionals to accomplish a complex AV product.
You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You write correct informative texts from original perspectives for a company magazine with specific attention to the company's image.
You write fluent, targeted texts in several foreign languages.
You'll write professional articles/texts in almost flawless French and English.
You will draft mails, letters and briefings in flawless French and English.
You communicate and present fluently, target-group-oriented and professionally adequate in several foreign languages, while avoiding typical mistakes made by Dutch speakers.
You express yourself fluently and (almost) without mistakes in a foreign language and specific in a professional situation (meeting, negotiation, ...).
You can argue and defend your opinion in a nuanced way in multiple foreign languages.
You understand and use both written and audiovisual sources in languages other than Dutch.
You will incorporate the content of a foreign-language conversation or exposition into your own article, report, or account.
You can interpret the nuances of an English or French-language account and formulate and defend your own position on it.

Study material (list)

Mandatory
Mandatory€ 19,99
  • Author: De Smet Danielle & De Vuyst Liesbeth
Mandatory
Mandatory€ 21,00
  • Author: Desmet, Klein, Lamiroy

Educational organisation (list)

Exam duration
Estimated time for testing5,00 hours
Learning Activities
Collaborative learning47,00 hours
Lectures and / or tutorials21,00 hours
Practicum31,00 hours
Work time outside of contact hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)14,00Facet Frans. De evaluatie van dit opleidingsonderdeel bestaat uit proces- en productevaluatie (de getailleerde verdeling van de punten vind je terug op Digitap).
Academic yearContinuous project assignment (Permanent evaluation)20,00Facet Engels. De evaluatie van dit opleidingsonderdeel bestaat uit proces- en productevaluatie (de getailleerde verdeling van de punten vind je terug op Digitap).
Academic yearContinuous project assignment (Permanent evaluation)50,00Bedrijfsmagazine:
In groep werken de studenten samen aan de verschillende opdrachten.

- 50% procesevaluatie
- 50% productevaluatie (magazine)

Zie Digitap voor alle details omtrent de gemeenschappelijke opdracht, samenwerking en evaluatie.
Academic yearKnowledge test6,00Facet Frans. Schriftelijk examen.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment50,00Bedrijfsmagazine:
Je krijgt nieuwe opdrachten of mondelinge/schriftelijke examens op de onderdelen waarop geen voldoende is gehaald. Alle informatie ivm 2de zit opdrachten staat op digitap per facet.
2nd examination periodProject assignment20,00Facet Engels. Een voor te bereiden opdracht met mondelinge toelichting en een digitale woordenschattoets. Zie Digitap.
2nd examination periodProject assignment20,00Facet Frans.

Een voor te bereiden opdracht en een schriftelijk examen. Zie Digitap.
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Academic yearSkills assessment hands on10,00Voor dit opleidingsonderdeel wordt een peerassessment in rekening gebracht.