Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Copywriting16963/2184/2122/1/93
Study guide

Copywriting

16963/2184/2122/1/93
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 3
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Verstraeten Bart
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

(having passed, or having a tolerated mark for Communication training Dutch OR having passed, or having a tolerated mark for Communication training Dutch) AND (having passed, or having a tolerated mark for WS1 Creative design (2CC) OR having passed, or having a tolerated mark for WS1 Creative design (2PRV)) AND having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 20 ects credits in programme part (year) 2.

Learning outcomes (list)

You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You write correct creative texts that encourage an intended action within a certain target group.

Study material (list)

Mandatory
  • Author: Genootschap De Gouden Veer
Mandatory
  • Author: Caluwé D.
Mandatory
  • Author: Taalunie
Electronic Learning EnvironmentMandatory
  • Author: AP Hogeschool Antwerpen

Educational organisation (list)

Exam duration
Estimated time for testing
Learning Activities
Collaborative learning8,00 hours
Lectures and / or tutorials12,00 hours
Practicum
Work time outside of contact hours58,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)100,00De eindscore wordt verdeeld over product- en procesevaluatie. Meer details staan in de studiewijzer op Digitap.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00Uitsluitend productevaluatie. De precieze opdracht wordt vastgelegd eind juni (zie Digitap).