Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Communication research (2CC)17316/2184/2122/1/67
Study guide

Communication research (2CC)

17316/2184/2122/1/67
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 2
    Specialisation:
    • Commercial Communication
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Van Assche Veerle
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

having passed, or having a tolerated mark for Research techniques AND having finished at least 20 ects credits in programme part (year) 1 AND to be taken together with WS4 Communication research OR having passed, or having a tolerated mark for WS4 Communication research.

Learning outcomes (list)

You search through an appropriate search strategy and in relevant information sources for information regarding a communication topic or (self) formulated communication problem. You estimate the value of the found information, analyse it critically and present the core in a meaningful way for the purpose of communication advice.
You evaluate with a critical eye the research results of existing research.
You formulate a communication problem autonomously and participate in initiating, planning and carrying out applied research around communicators, channels, messages or receivers, starting from a defined assignment. You report on this to colleagues and lay people.
You'll go through the different steps of the research cycle of a simple applied communication research.
You'll describe several basic research methods used in the communications field.

Study material (list)

Mandatory
Mandatory
  • Author: Verhoeven, Nel

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials12,00 hours
Practicum12,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearKnowledge test100,00Kennis en inzicht in de leerstof worden getoetst in een schriftelijk examen dat bestaat uit een combinatie van theorievragen en oefeningen. Aanwezigheid tijdens de hoorcolleges is een belangrijke vereiste om de lesinhouden goed te kunnen begrijpen en om een geslaagd examen te kunnen afleggen. Tijdens deze colleges ligt immers veel nadruk op praktijkgerichte oefeningen.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Kennis en inzicht in de leerstof worden getoetst in een schriftelijk examen dat bestaat uit een combinatie van theorievragen en oefeningen. Aanwezigheid tijdens de hoorcolleges is een belangrijke vereiste om de lesinhouden goed te kunnen begrijpen en om een geslaagd examen te kunnen afleggen. Tijdens deze colleges ligt immers veel nadruk op praktijkgerichte oefeningen.