Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Public affairs (3CM)16987/2184/2122/1/36
Study guide

Public affairs (3CM)

16987/2184/2122/1/36
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 3
    Choice package:
    • Keuzepakket 2+3CC
    • Keuzepakket CC - 360°-/andere bach
This is a single course unit.
Study load: 3 credits
Co-ordinator: Hye Dirk
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

having passed, or having a tolerated mark for Public Relations and Reputation Management AND having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 20 ects credits in programme part (year) 2 OR (having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 40 ects credits in programme part (year) 2).

Learning outcomes (list)

You have insight into the social context in which communication takes place, can assess the social and legal implications of communication forms and expressions and act in accordance with professional ethics.
You'll explain the major influence of political institutions (both local and European) on businesses, interest groups, and nonprofit organizations.
You'll develop a stakeholder analysis.
You'll make an assessment of whether or not a bill has a chance of being passed into law.
You'll explain how a public affairs department or public affairs agency works to defend organizational interests.
You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll approach political decision makers in a correct way.

Study material (list)

Mandatory
Mandatory

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials20,00 hours
Practicum4,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)40,00Group assignment in which a legislative proposal is analyzed and presented. The purpose of the assignment is to analyze the probability of a proposal becoming law by presenting the viewpoints of political parties and interest groups.
Academic yearKnowledge test60,00Written exam based on lectures, the knowledge of the syllabus, powerpointslides, guest lectures and newswatching
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test60,00The scores of the partial exams (60% written exam and 40% group assignment) are counted up in the first exam period. If you have a total score of less than 50% you should redo your written exam when you did not obtain a minimum of 50% for this written exam in the first exam period. If you obtained a minimum of 50% for the written exam in the first exam period, this score will be transferred to the second exam period and added to the score of your individual paper.
2nd examination periodProject assignment40,00The scores of the partial exams (60% written exam and 40% group assignment) are counted up in the first exam period. If you have a total score of less than 50% an individual paper needs to be realized when you did not obtain a minimum of 50% for the group assignment in the first exam period. If you obtained a minimum of 50% for the group assignment in the first exam period, this score will be transferred to the second exam period and added to your partial score obtained for the written exam.