Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
WS3 Communication plan (2CC)16931/2184/2122/1/72
Study guide

WS3 Communication plan (2CC)

16931/2184/2122/1/72
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 2
    Specialisation:
    • Commercial Communication
This is a single course unit.
Study load: 4 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Gemoets Ann
Other teaching staff: Broos Gisèle, Spittaels Olaf, Van den Bulck Helga, Van Den Langenbergh Maïté
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2022 ()
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 104,00 hours

Prerequisites

having passed, or having a tolerated mark for Commercial communication AND having passed, or having a tolerated mark for Public Relations AND having passed, or having a tolerated mark for Psychology AND having passed, or having a tolerated mark for Explore the communication field of activity AND having finished at least 40 ects credits in programme part (year) 1 AND to be taken together with Advertising AND (to be taken together with Communication sociology (CC) OR having passed, or having a tolerated mark for Communication sociology (CC)) AND (to be taken together with Communication psychology (CC) OR having passed, or having a tolerated mark for Communication psychology (CC)).

Learning outcomes (list)

You have insight into the social context in which communication takes place, can assess the social and legal implications of communication forms and expressions and act in accordance with professional ethics.
You'll estimate the social impact of communication interventions and explain complex media effects.
You search through an appropriate search strategy and in relevant information sources for information regarding a communication topic or (self) formulated communication problem. You estimate the value of the found information, analyse it critically and present the core in a meaningful way for the purpose of communication advice.
You'll conduct an analysis of a brand's marketing communications policy.
You'll analyze the customer journey and examine how a brand responds to it.
You formulate a communication problem autonomously and participate in initiating, planning and carrying out applied research around communicators, channels, messages or receivers, starting from a defined assignment. You report on this to colleagues and lay people.
You will participate in the execution of a simple applied communication research and help to correctly display and interpret research results.
You express yourself correctly in Dutch and deal with the Dutch language in a targeted way.
You'll give a goal-oriented informative presentation in correct Dutch.
You build up and maintain professional internal and external contacts. You use the appropriate language, attitude and manners.
You'll make informal as well as formal contacts in appropriate language and manners.
You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll formulate communication recommendations based on an analysis of a brand's communication plan.
You test a client's question and translate it into a communication project. You organize this project efficiently and manage employees and suppliers.
You'll draw up a project plan (incl SMART objectives, GANT chart, WBS, Risk analysis, cooperation contract) and use it as a basis for organizing a group work.
You follow up communication projects accurately and with the necessary care in terms of administration and budget.
You'll analyze the media investments of a brand and its competitors.
You'll prepare a budget plan.
You function as an efficient member of a (multidisciplinary) team and are critical for your own work and that of others. You give your opinion and point of view with respect for others. You have an insight into your own role within the organisation and adapt when necessary.
You'll reflect on the cooperation process and adjust it.
You regularly estimate your own knowledge and can realistically assess and analyse personal learning needs. You look for (learning) opportunities to broaden and enrich your own competencies.
You'll reflect on personal strengths and areas for improvement.
You'll seize opportunities to broaden and strengthen your competencies within a controlled and familiar context.

Study material (list)

Mandatory

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Collaborative learning60,00 hours
Lectures and / or tutorials10,00 hours
Practicum32,00 hours
Work time outside of contact hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous reflection assignment (Permanent evaluation)25,00Communicatiepsychologie: Reflectieopdrachten tijdens het academiejaar (schriftelijk en mondeling)

Permanente evaluatie: 3 afwezigheden resulteren in een nul voor het betreffende facet.
Academic yearContinuous skills assessment hands on (Permanent evaluation)25,00Communicatiesociologie: Opdrachten tijdens de
consultatiemomenten en eindpresentatie.

Permanente evaluatie: 3 afwezigheden resulteren in een nul voor het betreffende facet.
Academic yearContinuous skills assessment hands on (Permanent evaluation)25,00Reclame: periodieke opdrachten tijdens de consultatiemomenten en eindpaper

Permanente evaluatie: 3 afwezigheden resulteren in een nul voor het betreffende facet.
Academic yearContinuous skills assessment hands on (Permanent evaluation)25,00Nederlands: Presentatie: Opdrachten tijdens de consultatiemomenten en presentatie
Meer details in de studiewijzer op Digitap.

Permanente evaluatie: 3 afwezigheden resulteren in een nul voor het betreffende facet.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodReflection assignment25,00Communicatiepsychologie: Reflectieopdrachten (schriftelijk)
2nd examination periodSkills assessment hands on25,00Communicatieosciologie: Presentatie
2nd examination periodSkills assessment hands on25,00Nederlands: Presentatie:
Meer details in de studiewijzer op Digitap.
2nd examination periodSkills assessment hands on25,00Reclame: paper